When was the last time you saw 1/4 million people at the ballet? Thanks to clever use of social media - that's just what happened to the Royal New Zealand Ballet. They are a great example of an organisation that's doing a lot right in the social media space.  Here's some exam...

This week I had the pleasure of doing a repeat performance to the Marketing Association's network of executive marketers. Last year I gave my take on some things I thought were about to be big in the technology space, which was also covered in a blog post at the time. (It's interesting to ...

Social Media is everywhere. It's what your customers are doing when they're not on your website. Actually do they even find out about you from your website anymore? If your audience isn't on Facebook, they're probably on Bebo and/or MySpace (even just to connect with fr...

I've started twittering purely for research, you understand. Then, it happened. Astro Mike started following me - imagine that. Not only was I getting his tweets from space, but my tweets on technology were being read in space. My first inter-galactic communication! I was twitterpated. For a m...

Social Media has almost gone full circle from being the most dynamic way to communicate to information overload..